Elite offers highly targeted email campaigns on a standalone basis and also to augment product sampling and couponing efforts. Email marketing provides an immediacy of reach and represents a cost efficient alternative when sampling is not possible or direct mail is cost prohibitive. Email addresses are available for the majority of consumers for whom Elite has postal addresses. Highly targeted campaigns can be implemented to reach audiences like:
- Existing brand purchasers
- Competitive brand purchasers
- Sister Brand purchasers
- Lapsed purchasers
All campaigns offer reports on open and click thru rates which makes ROI completely transparent and provides the opportunity for mid-campaign adjustments as may be necessary
